ITAY is a solo-driven project created by Spanish music producer and sound artist Uriel Alcaraz with the aim of inspiring curiosity about sound and fostering emotional connection through immersive sonic experiences. Rooted in experimentation and collaborative values, the project supports artists and storytellers in transforming original ideas into meaningful and expressive work. Through an exploratory and process-orientated approach, ITAY seeks to bridge technical practice, artistic research, and personal narrative, positioning sound as both a creative medium and a tool for communication and reflection.